Parents aren’t just reading brochures anymore, they’re asking AI: “Where will my child belong?” If your school’s authentic stories aren’t visible and discoverable, you risk being invisible to the very families you want to reach.

In a crowded education market, facts alone don’t drive enrolment decisions, feelings do. Families want more than prospectuses and league tables; they want to know what life at your school really feels like. Story-first marketing, powered by authentic voices from students, alumni, and parents, builds the trust and emotional connection that turns curiosity into enrolment.