Consistently sourcing engaging content for your alumni community can sometimes feel like an overwhelming task, but it’s an essential one in fostering a strong and engaged alumni network. Building and maintaining an engaged alumni community is a powerful asset for any educational institution.

However, keeping your alumni community engaged requires more than occasional updates and event invitations. It calls for a well-thought-out content strategy that consistently connects, but also resonates with your alumni.

One of the keys to achieving this is creating an archive, a treasure trove of memories and information that can be used to source content effectively. Read on to find out more.

Your alumni community is an invaluable asset. It consists of individuals who have walked the halls, experienced the education, and gone on to achieve great things in their respective fields. Nurturing a strong sense of belonging and appreciation among alumni is essential for maintaining a vibrant and engaged community.

In this article, we explore ten innovative ways to make members of your alumni community feel valued.

When targeting members of your alumni community for specific fundraising projects or campaigns, it’s important to consider their interests, engagement level, and potential affinity towards the cause in question.

With 100% (yes that’s 100%!) of alumni believing that any communication from their former school or university is merely an appeal for money, it is CRUCIAL you target the right members of your alumni community

Read on for our step-by-step guide to effectively target the best individuals.

To maximise your alumni engagement and fundraising strategies without straining resources, leveraging your history can be a game-changer! Discover how your shared past can enhance alumni engagement and fundraising efforts, making them more personal and effective.

Introducing our new alumni network mapping feature!

By using facial recognition, we can help you discover the connections between your alumni by analysing where they appear together. You can view an individual alum's network and see a visual representation of their most immediate connections, including the strength of those connections.

Many schools, colleges, and universities are already harnessing personalisation in their interactions with alumni and supporters, but this is often to only a basic level, mainly because institutions lack the systems and resources to implement it cost-effectively.

So, whilst you may already be aware of the power of personalisation, you might not be sure how you can practically deploy it in your engagement activities. In this article, we will give you some useful ideas as to how you can make your communications more personalised.

This year will mark the 26th anniversary of a seminal essay by Wired magazine's founding executive editor, Kevin Kelly, titled "New Rules for the New Economy." The article made a series of predictions about culture and its direction of travel. One of these was the expectation that the primary commodity of the future would be attention.

We have now clearly arrived in an attention economy, one where capturing people's attention (including that of your alumni) becomes more challenging every day.

What implications does this transformation have for professionals in the fields of alumni relations, development, and advancement?

We are pleased to announce that our clients, The Duke of York’s Royal Military School, have been nominated in the IDPE 2022 Development Awards. They have been nominated in the category of “School’s Engagement Campaign of the Year”.

Since first appearing in the late 2000s #ThrowbackThursday, or #TBT, has become a mainstay of social media, with people and organisations posting all sorts of throwbacks (past moments) such as recollections, photos, videos, and even documents, every week across all social media platforms.

In this article we discuss how schools and universities can maximise the impact of using the hashtag.

Link your archive to the groups, pages, and accounts that you manage on Facebook, LinkedIn, and Twitter and you can not only directly post archived content to those accounts but can schedule content to be posted in future.

What is the engagement gap? In the simplest terms it’s difference between the number of people who are members of your official community, or that you are in touch with formally, and the number who could, or should be.

In this article we discuss ways it can be closed to increase the quality and quantity of those engaging with your institution.

Noise, there’s plenty of it, 1000s of inbound emails from various email lists that users have signed up to. Most of them get deleted, or worse, users unsubscribe from them.

So how do can stand out amongst the crowd? Quite simply, it comes down to personalisation.

In this article we discuss why personalisation is KEY in engaging your community.

We are very excited to announce the introduction of ‘That’s Me!’ functionality to the social archive®! ‘That’s Me!’ takes engagement with your archival material to a whole new level for schools, colleges, universities, and organisations.

The recent announcement from Meta threatening to remove Facebook and Instagram from Europe due to data privacy issues serves as a timely reminder that a reliance on free social media platforms to host your alumni community could be dangerous territory.